Europe is also in the midst of what is forecast to be its coldest winter since Russia’s invasion of Ukraine, with the continent already dipping deeper than usual into gas storage as temperatures plummet.
Chemicals and the Economy
Europe’s economy loses its “engine”, as France follows Germany into political turmoil
Europe has been built through crisis since the end of World War 2. Today’s economic and political crises require a similar focus on reinvention.
Trump’s tariff war confirms geopolitics are replacing economics as the key driver for decisions
The Perennials 55+ cohort have replaced babies as the main source of US population growth since 2005. They already own most of what they need. So the need for globalisation has disappeared. As Trump and Musk are suggesting, a period of rapid and uncomfortable change now seems to lie ahead.
Companies need to refocus to avoid over-capacity problems ahead
Today’s population growth is mainly due to increasing life expectancy, not babies being born. And these Perennials 55+ are the most under-served generation in history. Companies who pivot to meet their needs are likely to be very successful
Smartphone markets could see major changes as Trump rolls out his tariffs
The world’s most successful investor, Warren Buffett, has been selling his shares. Apple was once half of his equity portfolio. But over the past year, he has sold 2/3rds of his holding. And Buffett doesn’t normally sell shares when he thinks the company will do well.
Chemicals must respond to demographic destiny
Demographic changes are now transforming the nature of demand in chemicals and other industries. Far-sighted companies around the world are already adapting their strategies for success in today’s New Normal.
The polls may be close, but normal ‘polling error’ means Harris or Trump could still win by a landslide
Voter enthusiasm is usually key to election victory. And it is clear that Trump’s focus on immigration is enthusing many voters. But logic suggests that Kamala Harris’ focus on women’s reproductive rights makes her best placed to win, potentially with a larger majority than the polls suggest.
NVIDIA moves to new highs, while nearly half of major US companies have no earnings
Markets are finally rediscovering their core role of price discovery. The US 10-year rate has risen 0.5% since the Fed cut its rate by 0.5%. And so the clock is now ticking for the biggest stock market bubble of our lifetimes.
China’s cheap, well-made, Electric Vehicles take centre stage at Paris Motor Show
2025 is therefore likely to be a make-or-break year for many European automakers. Chinese automakers can already export profitably into Europe, despite the new tariffs. And they will soon be opening European plants to avoid the tariffs altogether
Chemicals industry starts to focus on Reinvention options at Berlin conference
The key is to rethink the business and become demand-led. And the good news is that companies are now starting to explore this option.
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