Chinese auto companies see Europe as a major opportunity. They are already investing in local plants to avoid import tariffs. European legacy companies such as VW need to move quickly to head off the threat. But their culture is slow-moving and cautious. They risk becoming Losers in today’s New Normal market.
Chemicals and the Economy
Gasoline/diesel auto sales have moved into long-term decline
The global auto market is going through major change. Gasoline/diesel cars seem set for major decline as the market transitions to EVs. In turn, business models are also set to change as the focus moves from “precision engineering” to “software”.
Apple loses its Top 5 position in China as price competition intensifies
Smartphones highlight the major shift underway in consumer markets. The cost of living crisis means people are only buying what they “need”, and cutting back on what they only “want”. And today’s ageing populations mean there are fewer young people to make their “first purchase”.
Oil prices head into a warning triangle again
OPEC+ countries have been playing the geopolitical card for the past 2 years. But their output cuts have allowed US producers to gain market share, with production up 1.2mbd. The hurricane season may support prices for a while. But the risks are all to the downside.
European voters rally to the centre as external threats increase
Europe faces major geopolitical threats. In the East, the EU faces an existential challenges from Russia’s Ukraine invasion and its “no limits” partnership with China. In the West, there is rising uncertainty over Donald Trump’s support for Europe if he became president
The time for action to protect European chemicals is now
The critical test is now ahead – making it happen. Companies, investors and policymakers need to borrow Winston Churchill’s famous motto, “Action this Day”. As Sir Jim Ratcliffe has highlighted, the penalty for doing nothing will be closure.
Hurricanes and Houthis pressure global supply chains and add to inflation risk
The Houthi attacks and increased hurricane risks highlight how geopolitics are replacing economics as the key driver for decisions. Global supply chains are increasingly being replaced by local-for-local operations as producers aim to improve reliability and control costs.
It’s our 17th birthday – and the world is looking very different from when we started
The two super-critical ‘dividends’ of the past 30 years are now reversing. The ‘demographic dividend’ of constant growth and low inflation created by the baby boom generation has ended, along with the ‘peace dividend’ created by the end of the Cold War in 1989
Stock market bubbles follow the same pattern, as Nvidia and Cisco confirm
Nvidia is a good company. And AI has proved useful for decades – flying planes, for example. But Silicon Valley is also very good at hype. And so Nvidia’s share price is more likely to follow Cisco’s path, than to keep on climbing forever.
‘Car Wars’ begin as US, EU and Turkey impose duties on Chinese electric vehicles
Europe and the USA are unlikely to handover the EV market to China. And so today’s Car Wars may well led to further tariffs on both sides.
The next few years could well be a bumpy ride for anyone involved in the auto industry and its supply chains.
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